# Product

### Intermediate

* **Product strategy, roadmap, user and competition research**
  * Conduct user interviews to identify problems, generate new ideas and possible solutions
  * Work with business teams to prioritise customer requests for new features
  * Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers
* **User experience and design sprints**
  * Work with design to ideate on user experiences
  * Write user stories and create wireframes and mockups
  * Validate new flows and design ideas with users
* **Competition research**
  * Study competition, deconstruct their features and user experiences
  * Stay on top of trends and new areas of competitive/ adjacent products for building long term roadmap
  * Ideate with PMMs to refine positioning w\.r.t competition
* **Development cycle**
  * Work with designers to finalize UI/UX for owned features
  * Work with engineers to build features and fix development bottlenecks
  * Do a demo with relevant teams for early feedback
  * Share previews with customers for their feedback, and regular updates with business teams
  * Work with engineers and create a thorough test plan for new features and adjacent areas that would be affected
* **Release and feedback**
  * Work with design team for UI review and incorporate any changes
  * Work with the engineering, and business teams to plan release dates, launch features on time, with utmost quality
  * Create release notes, videos, and screenshots for internal communication
  * Conduct product spotlight sessions to educate team members about new releases every week
  * Equip AMs & sales team to communicate benefits to existing and potential customers, and collect feedback
  * Work with PMM and sales team to create user documentation, update training and onboarding material for internal teams, and provide inputs for marketing communication
  * Add relevant metrics and create dashboards for feature usage
  * Create a plan for feature improvements and update product roadmap

### Advanced

* **Product strategy, roadmap, user research**
  * Find new areas based on customer interactions, working with partners, and observing trends in the domain
  * Work with business teams to define broad feature areas for near term roadmap
  * Work with different teams to identify bottlenecks and improve processes.
  * Define the user experience flow for large feature groups
  * Work with PMs and designers to identify areas of improving user experience
  * Work with partners and expert outside to help in UX improvements
* **Development cycle**
  * Work with senior engineering leaders to identify opportunities for improving development process and coordination between teams
  * Do detailed customer interactions to identify issues and opportunities before extensive development
  * Guide PMs to create feedback frameworks, and initiate activities for successful launches
* **Release and feedback**
  * Orchestrate the roll-out of complex and interconnected product features
  * Create a robust communication forum for discussions between business, engineering, and design team for continuous improvement of product quality and product usage
  * Create a sense of excitement about new capabilities and improvements within the company and with customers
  * Conduct online and offline sessions to ensure customers are aware of the features and use them the right way
  * Spot patterns of poor or excellent usability from metrics
  * Interact regularly with customers to understand how our products can be improved