Product

Intermediate

• Product strategy, roadmap, user and competition research

  • Conduct user interviews to identify problems, generate new ideas and possible solutions

  • Work with business teams to prioritise customer requests for new features

  • Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers

• User experience and design sprints

  • Work with design to ideate on user experiences

  • Write user stories and create wireframes and mockups

  • Validate new flows and design ideas with users

• Competition research

  • Study competition, deconstruct their features and user experiences

  • Stay on top of trends and new areas of competitive/ adjacent products for building long term roadmap

  • Ideate with PMMs to refine positioning w.r.t competition

• Development cycle

  • Work with designers to finalize UI/UX for owned features

  • Work with engineers to build features and fix development bottlenecks

  • Do a demo with relevant teams for early feedback

  • Share previews with customers for their feedback, and regular updates with business teams

  • Work with engineers and create a thorough test plan for new features and adjacent areas that would be affected

• Release and feedback

  • Work with design team for UI review and incorporate any changes

  • Work with the engineering, and business teams to plan release dates, launch features on time, with utmost quality

  • Create release notes, videos, and screenshots for internal communication

  • Conduct product spotlight sessions to educate team members about new releases every week

  • Equip AMs & sales team to communicate benefits to existing and potential customers, and collect feedback

  • Work with PMM and sales team to create user documentation, update training and onboarding material for internal teams, and provide inputs for marketing communication

  • Add relevant metrics and create dashboards for feature usage

  • Create a plan for feature improvements and update product roadmap

Advanced

• Product strategy, roadmap, user research

  • Find new areas based on customer interactions, working with partners, and observing trends in the domain

  • Work with business teams to define broad feature areas for near term roadmap

  • Work with different teams to identify bottlenecks and improve processes.

  • Define the user experience flow for large feature groups

  • Work with PMs and designers to identify areas of improving user experience

  • Work with partners and expert outside to help in UX improvements

• Development cycle

  • Work with senior engineering leaders to identify opportunities for improving development process and coordination between teams

  • Do detailed customer interactions to identify issues and opportunities before extensive development

  • Guide PMs to create feedback frameworks, and initiate activities for successful launches

• Release and feedback

  • Orchestrate the roll-out of complex and interconnected product features

  • Create a robust communication forum for discussions between business, engineering, and design team for continuous improvement of product quality and product usage

  • Create a sense of excitement about new capabilities and improvements within the company and with customers

  • Conduct online and offline sessions to ensure customers are aware of the features and use them the right way

  • Spot patterns of poor or excellent usability from metrics

  • Interact regularly with customers to understand how our products can be improved