# Design ### Basic and intermediate * **User and competition research, design sprints, product roadmap** * Conduct user interviews to identify problems, generate new ideas and possible solutions, and build the product roadmap with PMs * Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers * Work with PMs to ideate on user experiences, design wireframes and prototypes based on user stories and PRDs * Work with PMs to validate new flows and design ideas with users * **Competition research** * Study competition, deconstruct their features and user experiences * Stay on top of trends and new areas of competitive/ adjacent products * Ideate with PM and PMMs to refine positioning w\.r.t competition * **Development cycle** * Deliver final designs for feature development as per the sprint cycles * Work with engineers to explain designs and fix design bottlenecks * Work with engineers to create a thorough UI test plan for new features and adjacent areas that would be affected * **Release and feedback** * Do UI reviews and suggest changes before release * Help PMs with release notes, videos, and screenshots for internal communication * Conduct design spotlight sessions to educate team members about new tools and techniques, and processes * Work with PMs and customer-facing teams to highlght benefits to existing and potential customers, and create feedback mechanism * Create a plan for feature improvements and help with product roadmap ### Advanced * **Strategy, roadmap, user research** * Be the owner of all design that interfaces an average user of the product, not limited to applications, but extending to website, and other off-site presence of the brand * Find new areas of improvement in product experiences, user journey, brand narrative based on customer interactions, and observing trends in the domain * Work with partners and experts outside the team to setup best practices * Work with PMs to define broad feature areas for long term roadmap * Work with marketing team to define the brand narrative, and product positioning * Define the user experience flow for large feature groups and work with PMs and designers to identify areas of improving user journeys * Conduct design sprints and workshops within the company to educate internal team members about new trends, and interal design processes * **Product development cycle** * Work with engineering team to identify opportunities for improving development process and coordination between teams * **Release and feedback** * Own the design review process before roll-out of complex and interconnected product features * Work with PMs to spot patterns of poor or excellent usability from metrics * Interact regularly with customers to understand how our products can be improved * **Hiring** * Build and manage the product design team --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://culture.rocketium.com/career-paths/by-team/design.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.