Design

Basic and intermediate

• User and competition research, design sprints, product roadmap

  • Conduct user interviews to identify problems, generate new ideas and possible solutions, and build the product roadmap with PMs

  • Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers

  • Work with PMs to ideate on user experiences, design wireframes and prototypes based on user stories and PRDs

  • Work with PMs to validate new flows and design ideas with users

• Competition research

  • Study competition, deconstruct their features and user experiences

  • Stay on top of trends and new areas of competitive/ adjacent products

  • Ideate with PM and PMMs to refine positioning w.r.t competition

• Development cycle

  • Deliver final designs for feature development as per the sprint cycles

  • Work with engineers to explain designs and fix design bottlenecks

  • Work with engineers to create a thorough UI test plan for new features and adjacent areas that would be affected

• Release and feedback

  • Do UI reviews and suggest changes before release

  • Help PMs with release notes, videos, and screenshots for internal communication

  • Conduct design spotlight sessions to educate team members about new tools and techniques, and processes

  • Work with PMs and customer-facing teams to highlght benefits to existing and potential customers, and create feedback mechanism

  • Create a plan for feature improvements and help with product roadmap

Advanced

• Strategy, roadmap, user research

  • Be the owner of all design that interfaces an average user of the product, not limited to applications, but extending to website, and other off-site presence of the brand

  • Find new areas of improvement in product experiences, user journey, brand narrative based on customer interactions, and observing trends in the domain

  • Work with partners and experts outside the team to setup best practices

  • Work with PMs to define broad feature areas for long term roadmap

  • Work with marketing team to define the brand narrative, and product positioning

  • Define the user experience flow for large feature groups and work with PMs and designers to identify areas of improving user journeys

  • Conduct design sprints and workshops within the company to educate internal team members about new trends, and interal design processes

• Product development cycle

  • Work with engineering team to identify opportunities for improving development process and coordination between teams

• Release and feedback

  • Own the design review process before roll-out of complex and interconnected product features

  • Work with PMs to spot patterns of poor or excellent usability from metrics

  • Interact regularly with customers to understand how our products can be improved

• Hiring

  • Build and manage the product design team