> For the complete documentation index, see [llms.txt](https://culture.rocketium.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://culture.rocketium.com/career-paths/by-team/design.md).

# Design

### Basic and intermediate

* **User and competition research, design sprints, product roadmap**
  * Conduct user interviews to identify problems, generate new ideas and possible solutions, and build the product roadmap with PMs
  * Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers
  * Work with PMs to ideate on user experiences, design wireframes and prototypes based on user stories and PRDs
  * Work with PMs to validate new flows and design ideas with users
* **Competition research**
  * Study competition, deconstruct their features and user experiences
  * Stay on top of trends and new areas of competitive/ adjacent products
  * Ideate with PM and PMMs to refine positioning w\.r.t competition
* **Development cycle**
  * Deliver final designs for feature development as per the sprint cycles
  * Work with engineers to explain designs and fix design bottlenecks
  * Work with engineers to create a thorough UI test plan for new features and adjacent areas that would be affected
* **Release and feedback**
  * Do UI reviews and suggest changes before release
  * Help PMs with release notes, videos, and screenshots for internal communication
  * Conduct design spotlight sessions to educate team members about new tools and techniques, and processes 
  * Work with PMs and customer-facing teams to highlght benefits to existing and potential customers, and create feedback mechanism
  * Create a plan for feature improvements and help with product roadmap

### Advanced

* **Strategy, roadmap, user research**
  * Be the owner of all design that interfaces an average user of the product, not limited to applications, but extending to website, and other off-site presence of the brand
  * Find new areas of improvement in product experiences, user journey, brand narrative based on customer interactions, and observing trends in the domain
  * Work with partners and experts outside the team to setup best practices
  * Work with PMs to define broad feature areas for long term roadmap
  * Work with marketing team to define the brand narrative, and product positioning
  * Define the user experience flow for large feature groups and work with PMs and designers to identify areas of improving user journeys
  * Conduct design sprints and workshops within the company to educate internal team members about new trends, and interal design processes
* **Product development cycle**
  * Work with engineering team to identify opportunities for improving development process and coordination between teams
* **Release and feedback**
  * Own the design review process before roll-out of complex and interconnected product features
  * Work with PMs to spot patterns of poor or excellent usability from metrics
  * Interact regularly with customers to understand how our products can be improved
* **Hiring**
  * Build and manage the product design team