Basic and intermediate

  • User and competition research, design sprints, product roadmap

    • Conduct user interviews to identify problems, generate new ideas and possible solutions, and build the product roadmap with PMs

    • Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers

    • Work with PMs to ideate on user experiences, design wireframes and prototypes based on user stories and PRDs

    • Work with PMs to validate new flows and design ideas with users

  • Competition research

    • Study competition, deconstruct their features and user experiences

    • Stay on top of trends and new areas of competitive/ adjacent products

    • Ideate with PM and PMMs to refine positioning w.r.t competition

  • Development cycle

    • Deliver final designs for feature development as per the sprint cycles

    • Work with engineers to explain designs and fix design bottlenecks

    • Work with engineers to create a thorough UI test plan for new features and adjacent areas that would be affected

  • Release and feedback

    • Do UI reviews and suggest changes before release

    • Help PMs with release notes, videos, and screenshots for internal communication

    • Conduct design spotlight sessions to educate team members about new tools and techniques, and processes

    • Work with PMs and customer-facing teams to highlght benefits to existing and potential customers, and create feedback mechanism

    • Create a plan for feature improvements and help with product roadmap


  • Strategy, roadmap, user research

    • Be the owner of all design that interfaces an average user of the product, not limited to applications, but extending to website, and other off-site presence of the brand

    • Find new areas of improvement in product experiences, user journey, brand narrative based on customer interactions, and observing trends in the domain

    • Work with partners and experts outside the team to setup best practices

    • Work with PMs to define broad feature areas for long term roadmap

    • Work with marketing team to define the brand narrative, and product positioning

    • Define the user experience flow for large feature groups and work with PMs and designers to identify areas of improving user journeys

    • Conduct design sprints and workshops within the company to educate internal team members about new trends, and interal design processes

  • Product development cycle

    • Work with engineering team to identify opportunities for improving development process and coordination between teams

  • Release and feedback

    • Own the design review process before roll-out of complex and interconnected product features

    • Work with PMs to spot patterns of poor or excellent usability from metrics

    • Interact regularly with customers to understand how our products can be improved

  • Hiring

    • Build and manage the product design team

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