Design

Basic and intermediate

  • User and competition research, design sprints, product roadmap
    • Conduct user interviews to identify problems, generate new ideas and possible solutions, and build the product roadmap with PMs
    • Refine requirements basis user research, and customer requests to write the product roadmap for both existing and future customers
    • Work with PMs to ideate on user experiences, design wireframes and prototypes based on user stories and PRDs
    • Work with PMs to validate new flows and design ideas with users
  • Competition research
    • Study competition, deconstruct their features and user experiences
    • Stay on top of trends and new areas of competitive/ adjacent products
    • Ideate with PM and PMMs to refine positioning w.r.t competition
  • Development cycle
    • Deliver final designs for feature development as per the sprint cycles
    • Work with engineers to explain designs and fix design bottlenecks
    • Work with engineers to create a thorough UI test plan for new features and adjacent areas that would be affected
  • Release and feedback
    • Do UI reviews and suggest changes before release
    • Help PMs with release notes, videos, and screenshots for internal communication
    • Conduct design spotlight sessions to educate team members about new tools and techniques, and processes
    • Work with PMs and customer-facing teams to highlght benefits to existing and potential customers, and create feedback mechanism
    • Create a plan for feature improvements and help with product roadmap

Advanced

  • Strategy, roadmap, user research
    • Be the owner of all design that interfaces an average user of the product, not limited to applications, but extending to website, and other off-site presence of the brand
    • Find new areas of improvement in product experiences, user journey, brand narrative based on customer interactions, and observing trends in the domain
    • Work with partners and experts outside the team to setup best practices
    • Work with PMs to define broad feature areas for long term roadmap
    • Work with marketing team to define the brand narrative, and product positioning
    • Define the user experience flow for large feature groups and work with PMs and designers to identify areas of improving user journeys
    • Conduct design sprints and workshops within the company to educate internal team members about new trends, and interal design processes
  • Product development cycle
    • Work with engineering team to identify opportunities for improving development process and coordination between teams
  • Release and feedback
    • Own the design review process before roll-out of complex and interconnected product features
    • Work with PMs to spot patterns of poor or excellent usability from metrics
    • Interact regularly with customers to understand how our products can be improved
  • Hiring
    • Build and manage the product design team
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Basic and intermediate
Advanced