Marketing

We looked at the stages of the customer lifecycle as a guide to create the marketing team's career path.

Demand Generation

Be the gate-keeper for all the tools and reports for demand generation
Create dashboards, reports for all campaigns
Work with the creative team to deliver high-quality collaterals required for such campaigns

Collaborate with the leadership to execute the strategy and programs (lead generation, advertising, sponsorships, events, digital marketing, branding, ...)
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers
Continually refine our process to convert customers
Optimize our marketing automation and lead nurturing processes through email, content, and social channels
Provide short-term market forecasts, reports, and trends to assist in acquisition activities

Identify new channels and share insights (secondary research)
Support with tactical tasks assigned for activities (content creation, channels, tools, reports)
Own social channels and increase brand awareness through regular posts
Run campaigns to support various objectives in the marketing funnel and increase site traffic to all landing pages.

Design scientific experiments to grow new leads by converting site traffic
Assess campaign requirements, establish best practices, distribute tasks to execute campaigns with high accuracy and quality
Design competitor strategy to earn share of their prospects’ attention
Build and manage SEO and content strategy for owned properties (including Academy) and set up a long-term growth engine
Own marketing automation tools to improve engagement, conversion, and product retention

Plan quarterly budgets, goals, and framework for objectives and key results
Identify new techniques, methods of inbound marketing and develop teams to execute on such experiments
Forecast trends and set roadmap for new marketing activities
Identify areas and execute plans for improving brand presence (events, PR) that assist in lead generation

Work with the demand generation and product teams to develop core value proposition for different products and personas
Work with sales team to come up with strategy, documentation, and process for product demos
Study competition, deconstruct their messaging and proposition, find and relay our competitive advantage in all collaterals, and scope of improvement to product teams
Work with the product team to refine value proposition, ideal customer profile

Be a guardian of product positioning, messaging, and overall go-to-market strategy
Utilize outside knowledge of the market, product, product strategy, and competition to enable marketing and sales teams
Build Rocketium's brand in the outside world with webinars, events, PR

Develop high-quality content highlighting product value, benefits, customer testimonials, reviews for enabling the growth team (landing pages, videos, articles) and ensure that it is aligned with the sales strategy
Develop content (decks, webinars, whitepapers, videos) for sales team to attract new customers and close more deals
Work with the creative team to ensure high-quality output for all marketing and sales collateral

Last updated 3 years ago