# Marketing We looked at the stages of the customer lifecycle as a guide to create the marketing team's career path. ## **Demand Generation** ### **Process, team management, strategy** #### **Basic** * Be the gate-keeper for all the tools and reports for demand generation * Create dashboards, reports for all campaigns * Work with the creative team to deliver high-quality collaterals required for such campaigns #### **Intermediate** * Collaborate with the leadership to execute the strategy and programs (lead generation, advertising, sponsorships, events, digital marketing, branding, ...) * Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers * Continually refine our process to convert customers * Optimize our marketing automation and lead nurturing processes through email, content, and social channels * Provide short-term market forecasts, reports, and trends to assist in acquisition activities #### Advanced * Work with sales team to set the lead pipeline goals * Manage performance and training of the demand generation teams ### **Research & execution** #### **Basic** * Identify new channels and share insights (secondary research) * Support with tactical tasks assigned for activities (content creation, channels, tools, reports) * Own social channels and increase brand awareness through regular posts * Run campaigns to support various objectives in the marketing funnel and increase site traffic to all landing pages. #### **Intermediate** * Design scientific experiments to grow new leads by converting site traffic * Assess campaign requirements, establish best practices, distribute tasks to execute campaigns with high accuracy and quality * Design competitor strategy to earn share of their prospects’ attention * Build and manage SEO and content strategy for owned properties (including Academy) and set up a long-term growth engine * Own marketing automation tools to improve engagement, conversion, and product retention #### Advanced * Plan quarterly budgets, goals, and framework for objectives and key results * Identify new techniques, methods of inbound marketing and develop teams to execute on such experiments * Forecast trends and set roadmap for new marketing activities * Identify areas and execute plans for improving brand presence (events, PR) that assist in lead generation ## **Product marketing** ### **Strategy & Collaboration** #### **Basic** * NA #### **Intermediate** * Work with the demand generation and product teams to develop core value proposition for different products and personas * Work with sales team to come up with strategy, documentation, and process for product demos * Study competition, deconstruct their messaging and proposition, find and relay our competitive advantage in all collaterals, and scope of improvement to product teams * Work with the product team to refine value proposition, ideal customer profile #### Advanced * Be a guardian of product positioning, messaging, and overall go-to-market strategy * Utilize outside knowledge of the market, product, product strategy, and competition to enable marketing and sales teams * Build Rocketium's brand in the outside world with webinars, events, PR ### **Execution** #### **Basic** * Support in content creation and review * Repurpose content and maintain updated versions in different repositories #### **Intermediate** * Develop high-quality content highlighting product value, benefits, customer testimonials, reviews for enabling the growth team (landing pages, videos, articles) and ensure that it is aligned with the sales strategy * Develop content (decks, webinars, whitepapers, videos) for sales team to attract new customers and close more deals * Work with the creative team to ensure high-quality output for all marketing and sales collateral #### Advanced * NA --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://culture.rocketium.com/career-paths/by-team/marketing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.