Marketing
We looked at the stages of the customer lifecycle as a guide to create the marketing team's career path.
- Be the gate-keeper for all the tools and reports for demand generation
- Create dashboards, reports for all campaigns
- Work with the creative team to deliver high-quality collaterals required for such campaigns
- Collaborate with the leadership to execute the strategy and programs (lead generation, advertising, sponsorships, events, digital marketing, branding, ...)
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers
- Continually refine our process to convert customers
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels
- Provide short-term market forecasts, reports, and trends to assist in acquisition activities
- Work with sales team to set the lead pipeline goals
- Manage performance and training of the demand generation teams
- Identify new channels and share insights (secondary research)
- Support with tactical tasks assigned for activities (content creation, channels, tools, reports)
- Own social channels and increase brand awareness through regular posts
- Run campaigns to support various objectives in the marketing funnel and increase site traffic to all landing pages.
- Design scientific experiments to grow new leads by converting site traffic
- Assess campaign requirements, establish best practices, distribute tasks to execute campaigns with high accuracy and quality
- Design competitor strategy to earn share of their prospects’ attention
- Build and manage SEO and content strategy for owned properties (including Academy) and set up a long-term growth engine
- Own marketing automation tools to improve engagement, conversion, and product retention
- Plan quarterly budgets, goals, and framework for objectives and key results
- Identify new techniques, methods of inbound marketing and develop teams to execute on such experiments
- Forecast trends and set roadmap for new marketing activities
- Identify areas and execute plans for improving brand presence (events, PR) that assist in lead generation
- NA
- Work with the demand generation and product teams to develop core value proposition for different products and personas
- Work with sales team to come up with strategy, documentation, and process for product demos
- Study competition, deconstruct their messaging and proposition, find and relay our competitive advantage in all collaterals, and scope of improvement to product teams
- Work with the product team to refine value proposition, ideal customer profile
- Be a guardian of product positioning, messaging, and overall go-to-market strategy
- Utilize outside knowledge of the market, product, product strategy, and competition to enable marketing and sales teams
- Build Rocketium's brand in the outside world with webinars, events, PR
- Support in content creation and review
- Repurpose content and maintain updated versions in different repositories
- Develop high-quality content highlighting product value, benefits, customer testimonials, reviews for enabling the growth team (landing pages, videos, articles) and ensure that it is aligned with the sales strategy
- Develop content (decks, webinars, whitepapers, videos) for sales team to attract new customers and close more deals
- Work with the creative team to ensure high-quality output for all marketing and sales collateral
- NA
Last modified 1yr ago