In this section, the walkthrough starts with an introduction to digital marketing and digital design software. For anyone to learn about Rocketium’s product value proposition, they need to know the challenges of marketing and design teams. Concepts like campaigns, channels, A/B testing, and analytics are a part of the everyday vocabulary of marketers. Learning about some of these helps new team members in understanding what is important for our customers. The same goes for design teams, their workflow, tools they are familiar with, and how they use them in their daily work.